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Welcome to Insight

Delivering private IT training from businesses,
public sector and voluntary organisations

Web Marketing

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Course Details

Web Marketing

Course Duration – One day

Course Objectives

This course covers the skills you need to market and maintain a web site effectively. The course has been designed for people who will be responsible for maximising the potential of their company’s web site. The course is suitable for people using Adobe Dreamweaver or Microsoft FrontPage. The course is 100% hands-on, with exercises to help delegates practice the new skills they learn.

Course Content

Maintaining your Web Site

Maintenance

  • FTP
  • FTP clients
  • Configuring FTP clients

Update your Web Site

  • Keeping your web site fresh
  • Designing your web site for growth
  • Ongoing design for the Search Engine
  • WAP

Marketing your Web Site

Factors Affecting the Speed of your Web Site

Using Relevant Text

  • Using relevant key words in your web pages
  • Learning not to Spam the Search Engines

Using Meta Tags

  • How to add Meta Tags
  • Examples of good HTML inserted Meta Tag codes

Marketing your Web Site

  • The major Search Engines and Directories
  • How the major Search Engines and Directories work
  • How to register with the major Search Engines and Directories
  • Building and maintaining site traffic
  • Doorways

Measuring Site Traffic – Monitor

  • The differences between hits, page retrievals, visits and visitors
  • Problems of measurement
  • Log file analysis
  • IP Address
  • Cookies
  • Log file analysis solutions

Auditing Site Traffic – Analysis

  • Problems of Audit
  • Catching Spider Frames

Top Maintenance, Marketing & Design Tips

Prerequisites

A basic knowledge of either Dreamweaver or FrontPage.

Contact Us

Interested in our service? Then get in touch today with Insight IT to see how we can tailor your training to suit your needs.

Call us on: +44 (0) 8452 306 099. Alternatively contact us online here.