Web Marketing & Maintenance
Aims of the One-Day Course
To develop the skills you need to market and maintain a web site effectively.
The course has been designed for people who will be responsible for maximising
the potential of their company’s web site. The course is suitable
for people using Macromedia Dreamweaver or microsoft FrontPage. The course
is 100% hands-on, with exercises to help the trainees practice the new
skills they learn.
Course Content
- Maintenance
- FTP
- FTP clients
- Configuring FTP clients
- Update your Web Site
- Keeping your web site fresh
- Designing your web site for growth
- Ongoing design for the Search Engine
- WAP
- Factors Affecting the Speed of your Web Site
- Using Relevant Text
- Using relevant key words in your web pages
- Learning not to Spam the Search Engines
- Using Meta Tags
- How to add Meta Tags
- Examples of good HTML inserted Meta Tag codes
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- Marketing your Web Site
- The major Search Engines and Directories
- How the major Search Engines and Directories work
- How to register with the major Search Engines and Directories
- Building and maintaining site traffic
- Doorways
- Measuring Site Traffic – Monitor
- The differences between hits, page retrievals, visits and
visitors
- Problems of measurement
- Log file analysis
- IP Address
- Cookies
- Log file analysis solutions
- Auditing Site Traffic – Analysis
- Problems of Audit
- Catching Spider Frames
- Top Maintenance, Marketing & Design Tips
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Prerequisites
Keyboard and mouse experience is assumed. Delegates must be familiar
with Windows software and should have a basic knowledge of either Macromedia
Dreamweaver or Microsoft FrontPage.
Course Duration
Six hours (9.30am to 12.30pm and 1.30pm to 4.30pm).
Prices
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